Share what you know
March 5, 2009 by Aristocrats LLC
Filed under Small Business Marketing Tips
One of our strongest held beliefs at my agency is that it’s a wise marketing practice to give away what you sell. We fight and struggle to get a prospect’s attention and when we do, the first thing we want to do is show them what we know and how we can help them.
So why not reverse the process. Why not freely share your knowledge and then the prospects are drawn to you! No cold calling, no chasing them down. They have already seen what you’re capable of — so they seek you out.
Think of it as sampling — demonstrating your expertise and giving your potential customers a taste. It’s a great way to establish your abilities.
There are lots of ways you can give away your expertise.
- Write a newsletter filled with tips.
- Host a monthly networking meeting and in the first five minutes, share a fact your guests need to know.
- Create a blog.
- Join a forum and answer newbie questions.
- Surf other blogs in your category of expertise and jump into the conversations, adding value.
The key to this technique is this isn’t the place for a hard core sales pitches. This is soft sales, so tread lightly. If you’re good — you don’t need to push.
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